5 steps to creating a solid marketing strategy
Do you study the marketing strategy of the team earnestly every year? you should. The annual marketing plan can help you to market on the right route to achieve the company’s business goals. Think of it as a high-level plan that guides team activities, goals, and development direction. Without one, things will get very messy-if there is no budget, it is almost impossible to allocate some numbers to a plan in the project, recruitment and outsourcing budget you need. Remember, the marketing plan you need will be different depending on your industry and the goals of your marketing team. In order to simplify the creation of the plan, we have compiled a list of the content to be included in the plan and some different plan templates, where you can easily fill in the blanks. 1. Conduct situation analysis. Before you start to develop a marketing plan, you must understand the current situation. What are your strengths, weaknesses, opportunities and threats? Performing a basic SWOT ...